What is meant by 'Aura'? According to Walter Benjamin, aura is a cult quality of art which refers to the uniqueness of art. In the past, art has an aura in it owing to its limited audience and the absence of identical copies. The statue of David, Venus and Mona Lisa had an aura in them. The statues of various gods were confined to the churches and there was no replication of the original. Although the sculptures in the past were appreciated by only priests or few people but they had an aura and spirituality in them. The aura has been lost now because the original art is available everywhere in the form of its authentic identical copies. What is exhibition value? The modern art is created on the basis of its exhibition value i.e its economic benefits. The art is available everywhere and it is no more confined to a special place or time. The artists are rapidly producing copies of the original art owing to its public display and for getting monetary benefits. The m
In his essay, "The Work of Art In The Age of Mechanical Reproduction", Walter Benjamin talks about a move in perception and its effects in the wake of the advent of film and photography in the twentieth century. He additionally mentions Marx on the capitalist method of creation amid the technological revolution; that talks about what could be normal in the future of the industrialist generation, that is — the profiteering of the lower-class and the disintegration of capitalist enterprise. The impact of the innovative propagation of art by craftsmanship tends to play a critical part in the social and political estimations of the society and fascists. Where government officials utilized the art as a method for developing their political plan on the people of society and controlled the exhibition as to pass on just the messages and strategies helpful to their aspirations. Society saw art as a one of a kind instrument of traditional qualities. The replication of art can con
Writing is a technology Plato was thinking of writing as an external, alien technology, as many people today think of the computer. Because we have by today so deeply interiorized writing, made it so much a part of ourselves, as Plato's age had not yet made it fully a part of itself (Havelock 1963), we find it difficult to consider writing to be a technology as we commonly assume printing and the computer to be. Yet writing (and especially alphabetic writing) is a technology, calling for the use of tools and other equipment: styli or brushes or pens, carefully prepared surfaces such as paper, animal skins, strips of wood, as well as inks or paints, and much more. Clanchy (1979, pp. 88-115) discusses the matter circumstantially, in its western medieval context, in his chapter entitled 'The technology of writing'. Writing is in a way the most drastic of the three technologies. It initiated what print and computers only continue, the reduction of dynamic sound to qu
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